Choose one audience and one product fact
A product video should explain something a buyer can use: what the item does, a feature worth noticing or the next step in the purchase. Start with approved facts and a clear call to action. A cinematic treatment helps when it supports that message instead of introducing unsupported functionality or a different product.
Supply the identity the film must preserve
Bring approved product photos, packaging views, logos, colour references and brand files. Identify shape, text, component and material details that must remain faithful. Agree on which shots can be expressive concepts and which shots need a controlled representation of the actual product.
Use the right production method for each shot
AI-assisted production can support concept development, scenes, motion and editing. A product shot may need compositing or a reviewed 3D asset when a generated scene changes an important detail. For dimension-critical engineering equipment and CAD-based construction films, HeartlandSI handles the technical animation scope. StudioSI develops the campaign story, identity and related creative assets when separately agreed.
Approve the script and still frames before the final film
Review the offer, claims, text, product identity and scene direction early. Confirm any fictional performer or illustrative environment. A strong reference frame guides production but does not guarantee every later frame is correct. Review the moving result for shape changes, distorted labels and unsupported actions before approval.
Plan versions around actual placements
List the landscape, square or vertical screens, runtime, caption needs and language versions. Decide whether voice, music, product stills and short cuts are included. Montréal campaigns may need French and English content with designated client reviewers; the deliverables and language work are confirmed in the scope.
Connect the film to a useful destination
Send viewers to a page that explains the same offer and has a working contact or purchase path. Campaign link labels can identify the source of submitted enquiries on our site. Agree on rights, source files, revision rounds and reuse before production. Evaluate the project through qualified enquiries and the intended business action alongside views.